Глава 5. 1. Личное общение с д-ром Джоди страус, август 2001.

1. Личное общение с д-ром Джоди страус, август 2001.

2. H. Igor Ansoff. “Strategies for Diversification”, 11 award Business Review, September-

October 1957, p. 113-124; Philip Kotler, Kotleron Marketing (New York: The Free

Press, 1999), p. 46-48.

3. Alynda Wheat, “Fortune 500 Retail Champs: J.C. Penney. No. 43”, Fortune, April 16.

2001,p.198-199.

4. Stephanie Mehta, “Don’t Call Me Baby”, Fortune, April 16, 2001, p. 162-170; “Verizon

Seeks Long-Distance in Vermont”, Reuters, January 17, 2002,

news.com.com/2110-1033-817428.html

5. Jill Hecht Maxwell, “Been There, Grown That: Net Wages”, Inc., October 30, 2001,

p. 39.

6. Arlene Weintraub, “Chairman of the Board”, Business Week, May 28, 2001, p. 96.

7. Nelson D. Schwartz, “Colgate Cleans Up”, Fortune, April 16, 2001, p. 179-180.

8. Stephanie N. Mehta, “Cisco Fractures Its Own Fairy Tale”, Fortune, May 14, 2001,

p. 104-112; Ben Elgin and Jim Kerstetter, “No Silver Lining for Tech Sales”, Business

Week, October 22, 2001, p. 16.

9. Roger 0. Crockett, “Chris Galvin Shakes Things Up — Again”, Business Week, May 28,

2001. p. 38-39; “Motorola Set to Sell Phones in Japan Again”, CNN.com, January 18,

2002.www.cnn.com/2002/BUSINESS/asia/01/17/motorola.japanmobi Ie

10. Michael Arndt, “There’s Life in the Old Bird Yet”, Business Week, May 14, 2001, p. 77-78.

11. General Electric Annual Report, 2000, 8, p. 18.

12. “Empire Builders: Monica Lucchtefeld”, Business Week, May 14, 2001, EB28-29.

13. Janice Revell, “The Price Is not Always Right”, Fortune, May 14. 2001, p. 240.

Глава 6

1. Личное общение с д-ром А Парасураманом, май 2001.

2. Kate Murphy, “A Better Mousetrap? For This Immigrant, It’s a Plastic Bag”, New York Times, May 20, 2001, sec. 3, 7.

3. Martyn Williams, “Sony: New Hue on PlayStation 2”, CNN.rom, October 14, 2001,

www. cnn. com/2001/tech/fun. games/10/14/ps2. colors. idg Chris Morris,

“GameCubc to Sell for $199”, CNN fn.corn, May 21, 2001,

cnnfn. cnn. com/2001/05/21/companies/gamecube “Nintendo GnmeCubc

Makes European Debut”. Animation World Network, January 9. 2002,

news.awn.com/index.php3?l type =top&newsitcm_no= 6261.

4. Keith Regan, “BabiesRUs.com to Get Amazon Treatment”, E-Cominercc Tunes, Mav 22.

2001,www.ecommercetimes.corn/per I/story/9918.html

5. “Take Your Office Anywhere”, Smart Business, May 2001, p. 84-85.

6. Lauren R. 1 lartman, “Ore-Idea’s New Recipe tor Bagmaking”, Packaging Digest,

January 2001,]). 38-.

7. Mike Wendland, “Hogan’s Mission: the Wel)ification of General Motors”, Detroit Free

Press, March 7, 2001, www. auto. corn/ indus try /mwend7_2 001030 7. htm

8. Larry Scben, “Schwah Tackles Online Trading’s ‘Weakest Link’”, CRM Daily.corn. May

22, 2001, www. crmdaily. corn/per 1/story/992 9.html

9. Keith Naughton, “Fixing Cadillac”, Newsn-eek, May 28. 2001, p. 36-37; “GM to Offer

XM Radio in 23 Vehicle Models”, Reuters, January 14, 2002,

news.com.com/2110-1033-813751.html

10. “Oreo’s Chocolate Cousin”, cnnfn.com/2001/05/lO/news/oreq Randy Kennedy, “In Canada, a Clothing Company Tries on an Airline”, New York Times, March 18, 2001, sec. 9.6; Joe Ashbrook Nickell, “Radar: The Dot-Corn Class of 2000 Grows Up”, Smart. Business, May 2001, p. 32-34.

11. “General Motors to Bring Oldsmobile Brand to an End”, Knight-Ridder/T^nbune Business News, December 12, 2000, www. chicagotribune. corn Rick Popely, “GM Claims Olds Owners Have Little to Worry About Except Resale Value”, Knight-Ridder/Trihune Business News, January 21, 2001, www. chicagotribune. corn

12. Brian Garrity, “Grammys OK Downloads”, Billboard, October 13, 2001, www.billboard.com/billboard/sitesandsounds/index.jsp

13. “WebSmart” Michael Dell”, Business Week, May 14, 2001. p. 52; “Bleak Earnings news

Depresses Techs”, Reuters, January 18, 2002,

news.com.com/2100-1017-818387.html

14. “Online Travel Market Continues Surge”, Cybe.railas.com, February 4, 2000,

www.cyberatlas.corn

15. “Supermarket Banking a Hit with Consumers”, Australian Banking ff Finance, August

31, 2000, p. 5; “Kiosk Concept Back on the Shelf”, Sydney Morning Herald, August 2,

2000, www.smh.corn.au/news/0008/02/busines/business2.html

16. Saul Hansell, “Listen Up! It’s Time for a Profit”, New York Times, May 20, 2001, sec. 3,

1,14.

17. Noah P. Barsky and Alexander E. Elhnger, “Unleashing the Value in the Supply Chain”, Strategic Financing, January 2001, p. 33^.

18. Chuck Moozakis, “No-Slack Supply Chain: General Mills Maximizes Truck Loads to

Cut Logistics Spending”, InternetWeck, January 29, 2001. p. 1^.

19. Elizabeth Blakey, “Success Story: JCPenncy.corn”, E-Commerce Times, August 3, 2000.

www.ecommercetimes.corn/peri/story/? id=3 941

20. Peter Meyer, “Is the Price Right?” Across the Board, July 2000, p. 31 +.

21. Keith Reid. “The Science of Pricing”, NPN International, March 2000, p. 33-.

22. Wendv Tailor and Martv Jerome, “Bodv-Bag Capitalism”, Smart lousiness. May 2001

p. 25. ‘

23. Thomas T. Nagle and Reed K. 1 lolden. The Strategy nnd Tactics of Pricing, 2d ed.

(Upper Saddle River, NJ: Prentice Hall, 1995), p. 95 99.

24. Donald V. Potter, “Discovering I lidden Pricing Power”, Business Honzons, November

2000,p.41+.

25. “The Delicate Art of Price Hikes”, Business Week, November 6, 2000, El 2; “VC Watch:

Onset Tech Gets $3.5 Million”, CNETNews.com, December 10, 2001,

news.com.com/2100-1017-276826.html

26. Jamie Smith, “Put Out the Word”, Marketing News, May 7, 2001, p. 6-8.

27. Michellc Jeffers, “Greenbacks for Greenery”, Business 2.0, February 20, 2001, p. 66;

Marian Wood, Prentice Hall’s Guide to E-Businessjor General Business (Upper Saddle

River, NJ: Prentice Hall, 2002), p. 7.

28. Pamela L. Moore, “An Overdose of Drug Advertising?” Business Week, May 22, 2000,

p. 52; Vanessa O’Connell and Rachel Zimmerman, “Drug Pitches Resonate With Edgv

Public”, Wall Street Journal, January 14, 2002, p. B5.

29. Joseph Percira, “The ‘Big’ Idea: Itz-Toys Flipped When 2 Kids Invented a New Game”,

Wall Street Journal, February 12, 2001,^p. Al, A10.

30. Tom Lowry and Ronald Grover, “For the Love of the Game - and Cheap Seats”,

Business Week, May 28, 2001, p. 46-47.

31. William Lee, “Undcrachievers Club: Lowe’s”, Smart Money, November 2000, p. 46.

32. Gary L. Lilien and Arvind Rangaswamy, Marketing Engineering ( Reading, MA:

Addison-Wesley, 1998), p. 247.

33. Martha Visser, “Forget the Tu pperware Party”, Fortune Small Business, May 18, 2001,

www.fsb.com/fortunesb/articles/0.2227.1667.00.html

34. Jennifer Gilbert, “Running on Empty”, Ad Age, adage. corn/i 20 /srmain. html.

35. Michelle Jeffers, “Money for Nothing, Hits for Free”, Business 2.0, June 12. 2001, p. 40.

36. Maggie Overfelt, “Service on a Shoestring”, Foitune, June 12, 2000, p. F264T-F264V.

37. Charles Keenan, “Translating Customer Service to the Front Lines”, American Banker,

May7,2001,p.A18+.

38. “Dell’s Support Services Split Into Four Tiers”, Computer Weekly, April 12, 2001, p. 6.

39. Jennifer Gilbert, “A Dotcom That’s (Holy Discredited Business Paradigms!) Doing

Things Right”, Business 2.0, August-September 2001, p. 168-169: Karen Lake, “Battling

the Brick-and-Mortars”, StralegyWeek.com, November 19, 1999,

www.strategyweek.corn

40. James R. Peterson, “A Bank Where the Customer Is Always Right”, ABA Banking

Journal, March 2001. p. S 16+.

41. Susan Greco. “The Best Little Grocery Store in America”. Inc., June 2001, p. 54-61.