Ex.6. Match the nouns in the left hand column with the nouns in the right hand column.
Ex.7. Replace each definition with a single word relating to marketing mix: 1. the item made for sale__________ 2. how much it will cost__________ 3. where it will be sold_________ 4. what publicity it will get_________
Ex.8. The words in the box frequently occur after “marketing”.
Find combinations that mean: 1. the combination of factors that influence sales and can be controlled by a company. These include product, pricing, promotion and place; 2. a detailed report that shows how a company or a department will maintain and improve sales in a certain area; 3. the combination of factors that affect a company’s sales in a particular area or country. These factors include changes in government policy, in people’s levels of income, the development of new technology or transport systems and the activity of rival firms; 4. a detailed inspection of the strengths and weaknesses of the marketing activities of an organization; 5. a company’s approach to achieving its marketing objectives; 6. the business philosophy that involves the entire organization in the process of satisfying customers’ needs while achieving the organization’s goals; 7. the general and specific aims which a firm sets for itself in selling its products.
Ex.9. Look at the words in the box. Match them with the correct definition from the list below:
1. the desire of consumers to obtain goods and services; 2. an aim or target; 3. advertising or other activity intended to increase the sales of a product; 4. the movement of goods to places where they can be sold; 5. the actions of identifying, satisfying and increasing the buyer’s demand for a company’s products; 6. the amount of money for which something can be bought or sold; 7. to put a price on; to ask for payment from; 8. correct, suitable 9. the worth of something in terms of the money or goods for which it can be exchanged.
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