Advertising AgencyAdvertising agency is an organization that creates advertising material on behalf of its clients. Agencies will take the advertising requirements … a business and organize the production … their campaign … designing and producing advertisements and booking space … the advertising media. … recent years they have grown … size and importance as expenditure … advertising … business has increased and as a wider range … organizations have used advertising. (of (3), by (2), in (3), on)
Exercises in Comprehension
Ex.1. Answer the following questions: 1. What is advertising? What is its aim? 2. Who is advertising managed by? 3. What do large companies use advertising agencies for? 4. What is the account? 5. What do we call a statement of the clients objectives? 6. What does an advertising campaign consist of? 7. What do the most common types of advertising media include? 8. What steps are required to start an advertising campaign? 9. What is the aim of corporate advertising? 10. What do public relations experts do?
Ex.2. What do you understand by these terms? target customers, account, budget, brief, brand image, public relations experts.
Ex.3. Sum up what you remember about: a) product advertising b) advertising agencies and an advertising campaign c) the most common types of advertising d) corporate advertising
Grammar Revision
Ex.1. Match the direct speech word or phrase on the left with its reported speech equivalent on the right:
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