Communicating effectively with consumers to satisfy their expectations
-Not only marketing, but customer service helps to be an effective company and satisfy consumers’ and customers’ expectations. This helps the company not only communicate effectively within the company, but outside with the customers as well, which is very important for fast growing and competitive company. -For example ‘Vertu’, which is well known for producing exclusive mobile phones, has very good customer service. The products of this company are very expansive, but Vertu makes sure the customers’ needs are satisfied. They have a good customer service and if anything happens to the product or one of their clients has some concerns, he can call the Vertu customer service center at any time of the day to find out what the problem is. And if the problem cannot be solved without help of the specialists, then the company will send few members of staff to fix the problem. This is only one of examples of how important the quality of the service is for some businesses. ‘British Airways’ are also well known for its high quality service on the plane. No matter how fast their planes go or what class you’re flying, they always make sure, that customers get the best possible service during the flight and in the airport. All airlines are pretty much the same, but in this case customer service and communication with the clients plays a big role in what airline the customers will choose to fly by. Therefore, good quality service and effective communicating with consumers helps the companies to improve their image and make their products or services more attractive for consumers. This, as a result, helps to change consumers’ preferences and make their products or services more demanded, which makes their company more competitive on the market.
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