Prerequisites: Introduction to Specialty, Marketing in tourism, Management in tourism.
Co-requisites: Finance, Human resource management.
Post-requisites:Financial Management.
· Calendar-topical plan for the full-time students
| Number and name of the topic
| Contact hours
| IWS
| Total
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| Lectures
| Seminars
| Overall
| Incl. IWST
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| 1. Introduction. Advertising in the complex of marketing communication
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| 2. Advertising in tourism industry
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| 3. The channels of tourist product promotion
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| 4. Advertising in different media forms: television, radio and internet
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| 5. The press advertising. The newsprint advertisement
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| 6. Campaign Evaluation
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| 7. Public Relations and advertising
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| 8. Promotion
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| 9. Preparing Audio/Visual material for presentation
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| TOTAL:
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6. Control and grading of the work of the student
6. 1. Criteria to grade students` knowledge during rating control
| Rating control
| Quantity of grade points
|
| Current performance*
| Mid term
| Overall
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| Max
| Max
| Max
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| MT I
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| MT II
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| OVERALL:
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*Current performance includes: attendance – from 0 to 3 grade points, student`s commitment - from 0 to 3 grade points, IWS assignments - from 0 to 4 grade points.
| 6. 2. Criteria to grade students` knowledge during final control
|
| Quantity of grade points
| Final grade*
|
| MTI +MTК II
(Max- 60 grade points)
| Performance on Final work (Max – 40 grade points)
| Overall*
| Grade (letter system)
| Number equivalent of the grade point
| Percentage content %
| Grade by the traditional system
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* Final grade of the course is determined as the sum of the performance on Mid terms and Final work (exam)
Example: MT I [10%(current performance) + 20% (Mid -term)] + MT II [10%(current performance) + 20% (Mid- term)] + 40% (Final work) = 100%.
Grade point – rating system of evaluation of the students achievements in comparison with the traditional evaluation system
| Grade (letter system)
| Number equivalent of the grade point
| Percentage content %
| Grade by the traditional system
|
| А
| 4,0
| 95-100
| Excellent
|
| А-
| 3,67
| 90-94
|
| В+
| 3,33
| 85-89
| Good
|
| В
| 3,0
| 80-84
|
| В-
| 2,67
| 75-79
|
| С+
| 2,33
| 70-74
| Satisfactory
|
| С
| 2,0
| 65-69
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| С-
| 1,67
| 60-64
|
| D+
| 1,33
| 55-59
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| D
| 1,0
| 50-54
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| F
|
| 0-49
| Unsatisfactory
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