A.V. Unit 5 Advertising
- advertisement /ədˈvɜːtɪsmənt/
advert /ˈædvɜːt/
ad
advertising /ˈædvəˌtaɪzɪŋ/ – the promotion of goods through impersonal media
to advertise for sth
- amusing
to amuse
- commercial – рекламный ролик
- excitement
to excite
- exotic
- to impress sb
impressive
- ordinariness (of everyday life) /ˈɔːdnrinəs/
- attention-grabbing
- eye-catching
- catchy
- dull /dʌl/
- informative /ɪnˈfɔːmətɪv/ – giving useful information
*Findings suggest that while television is more informative than the press, it is less persuasive.
- intriguing /ɪnˈtriːɡɪŋ/ - very interesting because of being unusual or not having an obvious answer
- irritating
- memorable /ˈmemərəbl/
- misleading - giving the wrong idea or impression and making you believe sth that is not true
to mislead – 1) to give false information; 2) to guide in the wrong direction
*It would be misleading to say that we are friends.
- noticeable
- persuasive /pəˈsweɪsɪv/
to persuade
- recognisable
- sophisticated /səˈfɪstɪkeɪtɪd/ - 1) a sophisticated person is comfortable in social situations and knows about culture, fashion, and other matters that are considered socially important; 2) able to understand difficult or complicated ideas; 3) attractive to the tastes of fashionable or sophisticated people
- witty – clever and amusing
- endorsement
to endorse
- to approve of sth - to consider fair, good, or right
to approve of sb doing sth
to approve of sb’s doing sth (formal)
approval (n)
*Do you approve of my idea?
*I don't approve of his (him) staying at our place.
- to identify sth with sth - to consider sth to be the same as sth else
*You should not identify wealth with happiness.
- to promote sth
- logo
- slogan - a short phrase that is easy to remember
- sponsorship
to sponsor
- washing powder - soap or detergent in the form of powder for washing clothes