Abbreviations.Neologisms. Grammatical peculiarities: Complex sentences with a developed system of clauses. Verbal constructions. Syntactical complexes. Attributive noun groups. Specific word order.5WH The Headline. The main function is informative - to inform the reader briefly, to show the reporter’s attitude to the facts reported. It may contain elements of appraisal. Syntactical patterns: Full declarative sentences. Interrogative sentences. Nominative sentences. Elliptical sentences. Sentences with articles omitted. Phrases with verbals. QUESTIONS IN THE FORM OF STATEMENTS. Complex sentences. Headlines including direct speech. Ex.: Standard Investor Seeking to Sell Stake. Companies for Sale Ageism Factor Advertisements & Announcements. They are Classified & Non-classified. CLASSIFIED: Births, Marriages, Deaths, In Memorial, Business Offers, Personal, Farm, Aviary. Non-classified: the reader’s attention is attracted by every possible means: typographical, graphical, stylistic. No brevity of Lg. means. Publicist Style (essays, pamphlets, speeches, TV commentaries).
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