Advertising on TV
Due to high cost of TV advertisements we have chosen an “Unisual” TV channel based on Internet broadcasting – the channels’s name is “Rain”. The viewers of “Rain” correspond to our target audience. According to “Rain” positioning based on TNS Gallup reviews, the audience characteristics are: · Age: 25+ · Trendsetters · People of big cities · Businessman or managers · Employees of big corporations · High educated · Successful and keen on their work · Keen on new information · Loving all parts of life · Responsible · High level of participation · Part of civil society TV “Rain” gets 700 000 views (255 000 original viewers) per week and, respectively, 2 700 000 views per months (982 000 original viewers).
The options of advertising on tvrain.ru (supported by examples):
1) Horizontal banner 100%.
2) Banner 240x400
3) Banner 700x100
Cost per mile (cost per 100 views):
Price markups: · Static advertisement on the main page + 15% · Geo-targeting + 20% · Section targeting +15% · Pop-up on cursor pointing +35%
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