When to use business letters of introduction
In much the same way that you would make a verbal introduction of a new person in your company to a visitor, you can do the same with a sample business letter of introduction. Use a guideline such as of one of the sample letters above to format your letter. The advantage to presenting this information in writing is that while details presented verbally may be quickly forgotten, the reader can refer to a letter at a later time. He or she will have all the contact information readily available to ask questions or place an order for your product or service.
August 12, 20xx
Mr. Brent Collinson
Senior Buyer Office-Tech Furnishings Inc.
4830 Kimbark Ave.
Chicago, IL 60635
Dear Mr. Collinson:
The purpose of this letter is to briefly introduce myself as Dynatek's new Sales Representative, Business Accounts. I very recently joined the company and am taking over your account from Jack Winters who has moved on to other challenges in this industry.
I have just completed Dynatek's management orientation program and am now keen to meet face-to-face with all of my key customers.
Accordingly, as a first step in my customer familiarization process, I would like to meet with
you personally, for about an hour or so, to discuss Office-Tech's needs and concerns. At the same time I would also like to take that opportunity to briefly review Dynatek's latest offering of products and services.
To set up a meeting for this at your convenience, I propose to call your office by the end of this week. It is my hope that we will be able to arrange to meet at your offices before the end of the month.
As your new Dynatek Business Account Representative I believe that my paramount concern is how both Dynatek Inc. and I can better serve Office-Tech Furnishings Inc.
I look forward to meeting with you and learning more about your company in the near future.
Sincerely,
Jim O'Malley Senior Sales Representative
|
