Nature of the workTHE DESIGN INDUSTRY • Designers possess a desire to create. They combine practical knowledge with artistic ability, turning abstract ideas into formal designs for the clothing, living & office space & merchandise that we buy. • Designers usually specialize in a particular area of design, such as automobiles, clothing, furniture, home appliances, industrial equipment, interiors of homes or office buildings, movie & theater sets, packaging, or floral arrangements. The first step in developing a new design or altering an existing one is to determine the needs of the client and the ultimate functions for which the design is intended. When creating a design, the designer considers size, shape, weight, color, material used, cost, ease of use and safety. The designer then prepares sketches - by hand or with the aid of a computer - to illustrate the vision for the design. After consulting with the client, an art or design director, or a product development team, the designer creates a detailed design using drawings, a structural model, computer simulations, or a full-scale prototype. Many designers are increasingly using computer-aided design (CAD) tools to create and better visualize the final product. Computer models allow greater ease and flexibility in making changes to a design, thus reducing design costs and cutting the time it takes to deliver a product to market. Industrial designers use computer-aided industrial design (САГО) to create designs & to communicate them to automated production tools. Designers sometimes supervise assistants who carry out their creations. Designers who run their own businesses also may devote a considerable amount of time to developing new business contacts and to performing administrative tasks, such as reviewing catalogues and ordering sample s.
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