SYLLABUS

MINISTRY OF EDUCATION AND SCIENCE OF THE REPUBLIC OF KAZAKHSTAN

KAZAKH ABYLAI KHAN UNIVERSITY OF INTERNATIONAL RELATIONS AND WORLD LANGUAGES

 

Management and International Communications Faculty

International Tourism Management Department

SYLLABUS

Study programme 5B090200 - «Тourism»

Course: «Advertising in tourism»

 

Form of study Full-time

 

 

Almaty 2013

The curriculum (Syllabus) of the course «Advertising in tourism» is developed on the basis of Bachelor programme and personal experience of the lecturer in volume of the established credits and class periods and independent work of the student.

 

 

The curriculum (Syllabus) of the course was considered and approved on the International Tourism Management Department and the Management and International Communications Faculty meeting.

 

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The curriculum (Syllabus) was recommended by the Learning senate of the Management and International Communications Faculty of KazUIR and WL

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The curriculum (Syllabus) was signed off by the Scientific-methodical senate KazUIR and WL

 

 

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CODE OF THE COURSE: RIDT 4304

NAME OF THE COURSE: Advertising in tourism

CREDIT PER THE COURSE: 2

LECTURER: Gulzamira D. Ussenbayeva, Marzhan U. Uvazhanova

OFFICE HOURS:

Monday 10⁰⁰ - 17⁰⁰ room 422 / building 1

Wednesday 10⁰⁰ - 17⁰⁰ room 422 / building 1

 

E-MAIL: [email protected], [email protected]

This course offers the fourth year undergraduate student an introduction to advertising and its place and significance in tourism. Advertising will be shown to be an important aspect of business and marketing in tourism and the significance of research to the industry will be highlighted. The module concludes with an introduction to critical approaches to advertising and the media.

 

2. Goals and objectives of the course

 

Course goal:To acquaint and train students the role of marketing communication in advertising, and public relations, an introductory understanding of contemporary communication theory and research, and the complex relationships of theory to professional Advertising, Public Relations, and Marketing Communication practice.

 

Course objectives:

§ an outline of advertising's historical development;

§ an appreciation of the technological changes associated with this development;

§ recognition of it as an important element of the modern media occurring in a variety of media forms such as television, newsprint, internet, billboards and other outdoor media;

§ to analyse the main methods and technologies of the development and use of advertisement in tourism;

• to study main trends of advertising activities in tourism;
• to plan and organize the advertising campaign;
• to choose the effective channels of promotion;
• to use the methods of budget planning and evaluate the effectiveness of advertising;
• an awareness of the production, display and reception of advertising;.