Контрольная работа № 3. Перепишите предложения и переведите их на русский язык, обращая внимание на разные значения слов it

 

Вариант 1

Задание 1.

Перепишите предложения и переведите их на русский язык, обращая внимание на разные значения слов it, that, one:

The latter method differs radically from the one mentioned above.

It's necessary to study foreign language.

The climate in the west is different from that in the east.

One must take part in scientific work.

The town is well known because it has good bathing beaches.

 

Задание 2.

Перепишите предложения, определите в каждом из них видовременную форму и залог глагола-сказуемого, Переведите на русский язык:

When George arrived home his sister was listening to the wireless.

She will have cleaned the house by their arrival.

Electric cars will be widely used in future.

Today plastics are being applied for car bodies.

The construction of the plant has been completed this month.

 

Задание 3.

Перепишите предложения и переведите их на русский язык, обращая внимание на функции инфинитива в предложении:

To show respect for persons who are older than you or in a senior position you may use "sir" and "madam".

The power station to be built on the river will generate much electric energy.

Many research workers of our Institute are invited to take part in the expedition.

Astronomers use radar to explore the Universe.

To fulfill the condition was out of my power.

 

Задание 4.

Перепишите предложения и переведите их на русский язык, обращая внимание на бессоюзное подчинение.

The plant our students have their professional training in is one of the best in the republic.

Water we wash with is brought to our home through a special system.

Salt is a mineral we obtain out of sea water or from under the ground.

We think cadmium is very useful for the application in transistors.

The man we call the father of space flights is Tsiolkovsky.

 

Задание 5.

Переведите письменно текст и выучите лексику из активного словаря.

 

MARKET SEGMENTATION

Research is the basic tool of marketing. A marketer must determine what customer needs are. Marketing experts have developed techniques for determining the needs of prospective customers. It's done by way of market segmentation.

How can market segmentation be of help to a manager who wants to develop a new product? Every market can be divided into segments or, in other words, into separate groups of consumers. First there are demographic factors like age, income, educational background, occupation, size of family, type of home and neighborhood, etc. Then there are psychographic factors - the customers' opinions and interests, hobbies, vacation spots, favourite sports, etc.

Then a product is compared with the goods already established in the market by quality and quantity standards. To be a success you must be ahead of your competitors.

Competition never stops. That is why market segmentation must never stop as well. It should be on a permanent basis. Introduction of a pioneer product can immediately change the composition and number of a consumer grouping.

The fundamental principles for a market are:

1. understand the customer (through research)

2. understand the grouping (to which the customer or his business belongs)

3. create a choice (a difference in price, concept or value that will distinguish your product)

4. communicate that choice (through promotion and advertising).

Consumer marketing should be based on understanding consumer values, wants and needs.

Words and word combinations

market segmentation - сегментация рынка

marketer - сбытовик

pioneer product - новый товар

values - ценности

Вариант 2

Задание 1.

Перепишите предложения и переведите их, обращая внимание на значение слов one, it, that.

It was Christopher Colombus who discovered America.

This metro station was opened last year and that one will be put into operation in two years.

It's a pity that you can't come.

Few people know how to do it.

The power of the Bratsk hydro-electric station is much greater than that of the Volgograd station.

 

Задание 2.

Перепишите предложения, определите в каждом из них видовременную форму и залог глагола-сказуемого. Переведите на русский язык.

Man is continually exposed to invisible electromagnetic waves.

Ultrasound is being used in diagnostics and treatment.

The speaker was listening to with great attention and his report was followed by a lively discussion.

The properties of materials are affected by solar radiation.

The equipment had been repaired by the time the work began.

 

Задание 3.

Перепишите предложения и переведите их, обращая внимание на функцию инфинитива.

To give a true picture of the surrounding matter is the task of natural science.

The lecture to be followed by an experiment is to take place at our Institute.

To increase the productivity of labor one must use the methods we have just described.

Astronomers use radar to explore the Universe.

The designer must test system to be used in the laboratory.

 

Задание 4.

Перепишите предложения и переведите их, обращая внимание на бессоюзное подчинение:

We would professor N. tell us what books on marketing we were to read first.

A man he had never seen before was standing near the table.

The road the town built last year opened new prospects for its development.

The Institute I go to is one of the biggest educational institutions in our city.

Roentgen found out new rays influenced photographic plates.

 

Задание 5.

Письменно переведите текст и выучите лексику активного словаря

 

THE FOURP'S

There are four principal controllable factors that provide the most effective choice for the consumer the Four P's: product, price place and promotion. The owner of a factory manufacturing transportational equipment could produce an economy car, a luxury car, truck, van, tractor, motocycle and apply different marketing techniques.

Place includes location of production and distribution. The place to see your product could be in dealers' showrooms or directly from the factory or from catalogues, direct-mail coupons, even telemarketing with telephone sales people of through computer shopping services.

Promotion includes all forms of marketing communication (advertising, direct mail customer service, image, special events, sales and the product or service itself). Promotion is the most complex thing - how to select and divide your market according to the type of product, its price and where it will be available. Each group of the population has its own values to which you want to make your product appeal.

The most controllable of these factors is the first "P" - Product (service).

All products and services have what have traditionally called "product life cycles".

The stages of the product life cycle are: introduction, growth, maturity and decline.

The length of a product life cycle depends upon the

- intensity of the competition

- extent to which the new product is an innovation, a modification of an existing product

- introductory timing of technology superior products marketing techniques.

Words and word combinations

controllable factors - управляемые факторы

promotion - продвижение товара

distribution - распространение, распределение

marketing communications - маркетинговые коммуникации

product life cycle - жизненный цикл продукции

decline - спад деловой активности

Вариант 3

Задание 1.

Перепишите предложения и переведите их, обращая внимание на разные значения слов one, that, it:

It was hard for him to live on his small pension.

Iron is one of the most expensive metals in the word.

I was made to do it.

In London one must get used to the left side traffic.

That was the last role Vivien Leigh played.

 

Задание 2.

Перепишите предложения и переведите их, обращая внимание на видовременную форму и залог глагола-сказуемого. Укажите время и залог глагола-сказуемого.

Lectures are always followed by practical work: students are given many experiments to make and different problems to solve.

Work in this field is being conducted jointly by scientists of different countries.

By 8 o'clock all the experiments will have been finished.

A large series of the latest type of tankers had been launched at the Baltijsky Shipbuilding plant by the end of last year.

Pure chemical elements practically are never met with.

 

Задание 3.

Перепишите предложения и переведите их на русский язык, обращая внимание на функцию инфинитива:

The building to house atomic reactors should be at some distance from all other buildings.

To explain this simple fact is not very easy.

The difficulty will be to obtain the substance in its pure form.

There were many problems to be solved in order to understand these phenomena.

There are several letters for the manager to sign.

 

Задание 4.

Перепишите предложения и переведите их на русский язык, обращая внимание на бессоюзное подчинение:

Fruit we eat in winter comes from the places where it grows.

The text the student is reading is about our cosmonauts.

Einstein gave an entirely new idea of the world we live in.

The experiments showed this substance was unique in its properties.

The test we have made is of great importance for us.

 

Задание 5. Письменно переведите текст и выучите лексику активного словаря.