| advertise (v)
| to describe a product or service publicly in order to persuade people to buy or use it;
to make sth publicly known esp. by placing a notice in a newspaper
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| advertisement (n):
| a public notice offering or asking for goods, services, etc.; place, publish run an~; an advertisement for sth/sb; TV/radio/ outdoor ads
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| classified ad
| small ads arranged in groups and placed in a newspaper by people wishing to buy or sell, employ sb, find a job, etc.
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| advertising agency
| a company which produces/makes/designs ads
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| advertising campaign
| a series of events organized for advertising a brand
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| subliminal advertising
| when images appear very quickly during a television or cinema advertisement with effects that people are not conscious of
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| point-of-sale advertising
| advertising for a product in places where it is sold
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| advertising by word-of-mouth
| getting people buy sth upon their friends or colleagues' recommendation
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| advertising media
| the main means of communicating with large numbers of people, like TV radio, newspapers, Internet
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| appeal for/against sth, to sb;
| persuade sb to do sth /be sth by making them act in a particular way; be attractive or interesting to sb (appeal to sb’s sense of humour)
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| billboard (AE)
| a large outdoor sign used for advertising, usually placed in a busy area; syn. Hoarding (BE)
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| commercial (n)
| advertisement broadcast over radio or TV; a TV/radio commercial; to sponsor a commercial
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| commercial (adj.)
| engaged in or concerned with commerce: activities, law, course, success; a commercial channel/radio station; commercial art;
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| commerce (n)
| the activity of buying and selling goods or services
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| commercialize (v)
| make or try to make money out of sth
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| commercialism
| practices and attitudes that are too concerned with the making of profit
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| corporate identity
| a unified look in all of the companies communications, logo, uniforms, letterheads
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| directory (phone book)
| a book with alphabetical lists of people, businesses and their telephone numbers – telephone directory
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| endorse (v)
| express support of sb or sth, esp.in public: endorce a proposal, an opinion, a brand, equipment, etc.
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| endorsement (n)
| the act of expressing support of sb or sth, esp.in public
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| exhibit
| show, display in a museum or another public place; exhibition (n),
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| celebrity endorsement (n)
| advertising a particular product by exploiting the popularity of a celebrity
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| eye-catching (adj.)
| attractive
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| "front-of-mind" product
| the product which comes first to your mind when you need something of the kind
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| jingle
| a short song or tune used in ads
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| leaflet
| a printed sheet of paper, usually folded, that is provided free and gives information about sth. to drop, disseminate, pick up, distribute leaflets; conduct/hold/launch a mass leafleting campaign
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| market (n)
| - a public place where people sell goods on tables called stalls;
- trade in goods of a particular kind;
- a group of people that a product is sold to;
- the economic system in which prices salaries and the supply of goods are controlled by what and how much people buy
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| market leader
| a product that has the highest sales/the biggest market share; cf.: market follower
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| market niche
| an opportunity to sell sth that no one is selling
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| niche market
| a market for a product or service, perhaps and expensive or unusual one, that does not have many buyer; ant. mass market
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| market maker (BrE)
stock broker (AmE)
| someone whose job is to buy and sell stocks and shares for other people on the stock market
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| market research
| do, conduct/carry out market research
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| market segment
| a separate part of the market; to target a market segment
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| marketable (adj.),
| that can be sold because people want to buy it
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| marketing (adj.);
| the ways in which a company encourages people to buy its products by deciding on price, type of customer, and advertising policy
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| direct marketing / mail (mailshot)
| dissemination of ads through mail
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| marketing mix (four P’s: product, price, place and promotion)
| selling the right product, through the appropriate distribution channels, at the right price, with the correct support in terms of advertising, sales force, etc.
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| persuade sb to do sth
| to lead sb to do sth through reasoning or argument; cf with “convince sb” - to cause stb to believe that sth is the case; persuasion, persuasive
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| produce (v)
| to make, manufacture, grow sth esp in large quantities and in order to sell it; producer (n)
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| produce (n),
| fruit, vegetables and other things that farmers grow
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| product (n):
| sth that is made, grown or obtained in large quantities so that it can be sold on a mass scale productive (adj.), production (n);
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| product placement
| products appear in films, are used by film characters
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| product launch
| starting to sell a new product or service to the public at large
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| product portfolio
| a collection of samples of goods that a company produces; all of a company’s products considered as a group
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| publicity (n):
| mass media attention; advertisement; information that makes people notice a person, product, etc. publication (n), public (adj.), publicly (adv), publicize (v); a publicity agent/ publicity campaign
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| prime (adj.)
| most important, primary; of the highest quality
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| prime cost
| the money needed for material and workers involved in making a product; compare: overhead expenses
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| prime time
| the time in the evening when most people are watching TV, and the cost of advertising is at its most expensive
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| promote (v),
| support or encourage sth; to attract people's attention to a product or event for example by advertising; promotion (n) promotional (adj.)
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| retail outlet/store
| a shop or place where a particular product is sold to the public
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| sales promotion
| an activity such as special advertisements or free gifts intended to sell a product or service
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| sales revenues
| income from selling something
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| promotional techniques
| ways and methods of promoting sth
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| sample (n)
| a small amount of product that people can try in order to find out what it is like: distribute free samples; product sample
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| slogan (n)
| - a short clever sentence or saying used in advertisement for a particular product: a catchy slogan; to coin a slogan; political/advertising/campaign slogan
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| sponsor (n):
| - a person or business that pays money to support an event, radio or TV program, etc as a way to advertise their products/service; a sponsorship tie-up – an instance of two groups/companies joining together): sponsor (v), sponsorship (n), sponsored by (adj)
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| TV slot/ advertising slot
| a particular time when a television program or advertisement is shown
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| target (n);
| (syn.) aim, goal; The intended category of buyers that a product is meant for; target group/ customers
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| Targeting
| -the policy of producing sth for a specific category of people and marketing one's product among such people; ads addressed to a particular category of people
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