S10. How old are you?
WRITE DOWN THE EXACT AGE AND MARK INTERVAL.
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| (12)
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| (13)
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| y.o.
| Less than 18 y.o.
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| > CLOSE INTERVIEW
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| 18-21 y.o.
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| CHECK THE QUOTAS, MARK THE QUOTA ON THE TTITLE PAGE
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| 22-24 y.o.
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| 25 and older
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| > CLOSE INTERVIEW
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+ SHOW CARD S 11
S11. How would you describe the financial situation of your family? SINGLE ANSWER.
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| (14)
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| Enough money for food, but buying clothes is difficult
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| > CLOSE INTERVIEW
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| Enough money for food and clothes, but we wouldn’t buy big household appliances
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| > CONTINUE
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| Enough money for big household appliances (fridge, dishwasher), but we can’t buy a car
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| Enough money for anything except real estate
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| Enougn for anything including real estate
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| Difficult to answer/ no answer
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| > CLOSE INTERVIEW
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+ SHOW CARD S12
S12. Which beauty products for personal care do you normally use?
ALL MENTIONED.
| Shampoo
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| (15)
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| Deodorant
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| Face cream
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| Facial scrub
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| Gel for the face
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| Lotion
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| Hand cream
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| Shower gel
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| Body Scrub
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| Other (WRITE)
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CONTINUE, IF CODES 4-6 MARKED IN S12, OTHERWISE CLOSE INTERVIEW
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+ SHOW CARD S13
S13. How often do you use cleansers for the face (please note all cleansers that you use)? SINGLE ANSWER.
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| (16)
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| Daily
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| >CONTINUE
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| Almost every day (5-6 times per week)
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| >CONTINUE
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| 3-4 times a week
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| > CLOSE INTERVIEW
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| 1-2 times a week
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| > CLOSE INTERVIEW
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| Less often than 1 time per week
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| > CLOSE INTERVIEW
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+ SHOW CARD S14
S14. What is your skin type? SINGLE ANSWER.
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| (17)
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| Very dry
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| > SKIP TO B18
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| Dry
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| Normal
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| Fatty
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| Very fat
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| Combined
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| >CONTINUE
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+ SHOW CARD S15
S15. Please, describe your type of skin more precisely? SINGLE ANSWER.
| Partly dry, oily zones
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| (18)
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| Partly dry, normal zones
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| Partly normal, oily zones
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ASK ALL.
+ SHOW CARD S16
S16. Please tell me which of these problems are typical for your face skin? ALL MENTIONED.
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| (19)
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| Dryness overall / in some sections
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| > CLOSE INTERVIEW
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| Hypersensitivity
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| Oiliness / greasiness of the skin in general / in some areas
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| >CONTINUE
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| Peeling
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| The black dots
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| >CONTINUE
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| Irritation / redness (not caused by an allergic reaction and / or allergies)
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| The tendency to allergies
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| > CLOSE INTERVIEW
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| Taut skin
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| Enlarged pores
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| >CONTINUE
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| Pimples
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| Acne
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| Itching, burning
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| > CLOSE INTERVIEW
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| Lipoma
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| Bad / uneven complexion
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| Facial Wrinkles
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| Wrinkles around the eyes
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| The lack of skin elasticity
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| The lack of skin resiliency
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| Other (WRITE)
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| I have no skin problems
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CONTINUE IF MARKED AT LEAST ONE OF THESE CODES 3, 5-6, 9-11, BUT CODES 1,7,12 S16 ARE UNMARKED, OTHERWISE- CLOSE INTERVIEW
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+ SHOW CARD S17
S17. Which of the following statements best describes you best? SINGLE ANSWER
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| (20)
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| Basically I buy skin care products
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| >CONTINUE
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| Basically, I do not buy skin care products, but tell somebody else what to buy exactly
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| I do not buy skin care products and do not participate in the decision
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| > CLOSE INTERVIEW
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| |
+ SHOW COLOUR CARD BRAND
S18. Which brands of facial skin care products do you know? ALL MENTIONED.
S19. Which brands of facial skin care products have you used in the past 3 months? ALL MENTIONED.
S20. Which brands of facial skin care products wouldn’t you ever use? ALL MENTIONED.
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| S18. Awareness
| S19.
P3M
| S20. Rejection
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| (21)
| (22)
| (23)
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| Garnier Pure Skin
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| Clearasil
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| Clean & Clear
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| L'Oreal Pure Zone
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| Nivea Young
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| Propeller
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| Neutrogena
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| Mia
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| Avon
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| Clinique
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| Oriflame
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| Ives Rocher
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| Olay
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| 100 peceptov krasoty
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| Krasnaya liniya
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| Cherniy Gemchug
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| Chistaya Liniya
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| Other (specify)
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| CONTINUE IF CODE 3 IN QUESTION S19 IS MARKED, AND CODE 3 IN IS UNMARKED, OTHERWISE CLOSE INTERVIEW
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| EVALUATION OF THE CONCEPT
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