Exercise 1. Translate into English
1. средство рекламы; 2. газетный киоск; объявления, сверстанные по тематике, классифицированные объявления; 3. досуг, свободное время; 4. купон (купон дает покупателю право на скидку или вещевую. премию); 5. тотчас же, в короткий срок; детализировать; подробно описывать; 6. отраслевой журнал (производственно-технический, экономический); 7. журнал для массового потребителя; 8. прогноз погоды; 9. сила убеждения; 10. прямая почтовая реклама; 11. уличная реклама; 12. рекламный щит; 13. доброжелательность, репутация фирмы, престиж фирмы. Exercise 2. Translate the text into Russian: Advertising is an important means of promoting the goods that are being produced already as well as new lines in business. There are specialized firms dealing with advertising, different kinds of mass media (TV, radio, newspapers, cinema, journals, magazines, posters) are used for advertising goods. Special leaflets, booklets and other printed matter about goods may be published for the same purpose. Participation in fairs and exhibitions helps to promote the goods as well. The choice of media for advertising depends on the kind of goods and on the local conditions and people's habits: sometimes TV and radio ads are best, in other cases it may be trade journals or leaflets distributed among potential buyers. Exercise 3. Write a short essay on: 1. Advertising, its benefits and disadvantages 2. Advertising strategies 3. Methods of Advertising. Their strong and weak points.
|
