Have you ever ordered a custom made cake for your birthday, wedding or any other special event?
a) Yes b) No
If you have, who did you buy it from?
a) Marks & Spencer b) Gerry’s Cakes c) Wendy’s Cakes d) Cake Bytz e) Other (please specify)………………………………………………………………
What type of event did you buy it for or would like to buy for?
a) Wedding b) Birthday c) Anniversary d) Christmas e) Other (please specify)………………………………………………………………
Would you like to order or buy a custom made cake again in the nearest future?
a) Yes b) No
What size of the cake would you be most likely to order?
a) 6 inch b) 10 inch c) 12 inch d) Other (please specify)………………………………………………………............
What shape of the cake would you like to have?
a) Square b) Rectangle c) Circle d) Other (please specify e.g. heart shape)……………………………………………..
What flavour of the cake would you like to have?
a) Vanilla b) Chocolate c) Strawberry d) Fruit cake
What price would you be willing to pay?
6 inch: a) £;10-20 b) £;21-30 c) £;31-40 d) Other (please specify)………………………………………………………………
10 inch: a) £;40-50 b) £;51-60 c) £;61-70 d) Other (please specify)………………………………………………………...
12 inch: £;70-80 £;81-90 £;91-100 Other (please specify)………………………………………………………………
What is more important for you about the cake?
a) How it looks b) How it tastes c) How much it costs d) Other (please specify)………………………………………………………………
How long would you be willing to wait for the cake to be made?
a) Less than 2 days b) 2 days c) Up to 1 week d) 2-3 weeks e) 1 month f) Longer
How would you like to buy or order custom made cakes by “Victorio Cakes”?
a) Directly from Birmingham where “Victorio Cakes” will be located. b) Order the cakes on-line c) Order the cakes by telephone d) Other (please specify which method)………………………………………………
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