Golden Rules for conducting a responsible business

When setting up your student company, take some time to consider how you could integrate those Golden Rules into your company wherever possible.

Formulate the company mission and values

Responsible business conduct should be deeply integrated into the way your company does business and therefore it should be included in your company mission and mirrored in your company values. Make social and environmental responsibility part of your strategy.

McDonalds Mission Statement

“McDonald’s vision is to be the world’s best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile.”

Toyota Mission Statement

“To sustain profitable growth by providing the best customer experience and dealer support.”

IBM Mission Statement

“At IBM, we strive to lead in the invention, development and manufacture of the industry’s most advanced information technologies, including computer systems, software, storage systems and microelectronics.

We translate these advanced technologies into value for our customers through our professional solutions, services and consulting businesses worldwide.”

Coca Cola Mission Statement

“Everything we do is inspired by our enduring mission:

To Refresh the World... in body, mind, and spirit.

To Inspire Moments of Optimism... through our brands and our actions.

To Create Value and Make a Difference... everywhere we engage.”