Media and advertising

Task 1. Complete the collocations in each sentence with an appropriate word from the box.

broadcast bulletin coverage forecast media brochure

campaign edition manual novel

a) Read the instruction..... manual...... before using your new word-processor.

b) 'David Copperfield' is an autobiographical..............................

c) What did it say on the weather.............................?

d) This is a party political............................. on behalf of the Democratic Party.

e) What time is the next news.............................?

f) This channel doesn't have very good sports..............................

g) A first............................. of this book is worth a fortune.

h) The mass............................. in most countries are dominated by advertising.

i) When does our new advertising............................. begin?

j) I spent all of yesterday evening looking at this holiday..............................

 

Task 2. Complete each sentence, using one of the words from the box.

fiction illiterate literature outline shorthand gist

illegible manuscript prose unprintable

a) The first chapter is based on fact, but the rest of the book is complete ….. fiction.....

b) David was unable to read the postcard because the writing was..............................

c) I understood the............................. of the article, but I didn't read it in detail.

d) Brenda's comments were so insulting they were..............................

e) Bill had decided to study French............................. at university.

f) I managed to make notes of the speech in..............................

g) Old Mrs Brown never went to school and is..............................

h) Some people feel that Davis's............................. is better than his poetry.

i) Sheila left the............................. of her novel on a train by mistake.

j) Just tell me the............................. of the story, don't go into too much detail.

 

Task 3. Both options make sense. Underline the one which forms a common collocation.

a) I do like Channel 4's reporting/ coverage of the big sporting events.

b) We do not have the book in stock. It is out of circulation/out of print.

c) This report comes from our political correspondent/journalist, Edward Ross.

d) The 'Sunday News' has the highest circulation/output of any newspaper in Britain.

e) They are bringing out Sue's book in a new edition/publication soon.

f) Are books subject to banning/censorship in your country?

g) Through market research the advertising company identified their intended/target customer.

h) They are very concerned with the image that the advert projects/gives.

i) At least 50 members of the population/public wrote in to complain about the ad.

j) He sits there for hour after hour, staring calmly/blankly at the screen.

 

Task 4. Complete each space in the text with a word formed from the word in capitals.

A man takes a single (1)..... spoonful....... of a substance and	SPOON
puts it in his mouth. Instantly he is transported to another
world, a place of surreal visions and swirling colours. He
rushes (2).............................. into this parallel universe.	HEAD
What is this (3).............................. compound with the	TERRIFY
power to induce such a mind-blowing trip? Is it some kind
of drug that makes the user hallucinate? No, it's just a humble
cereal ad on TV. The Fruity Wheat ad is the latest in a long
line of (4).............................. ads whose imagery appears to	CONTROVERSY
draw on the effects of mind-altering substances. Colin Rees
of the 'Stop TV Advertising' group, said: ‘ find this and other
such ads totally (5)............................... Take this stuff and	ACCEPT
you will experience something out of this world - the
(6).............................. of the ad seems clear to me. The	IMPLY
companies who make them will say that any relation to
drugs is just one (7).............................. of the advert, and not	INTERPRET
one that they (8)............................... When I complained	INTENTION
about this ad, I was told that it didn't contain any
(9).............................. messages. I thought that was a bit	CONSCIOUS
rich - I think the message in it is blatantly obvious! And I
don't think we should be giving TV viewers any
(10).............................. in that respect.’	ENCOURAGE

 

Task 5. Put each of the following words or phrases in its correct place below.