ЧЕТЫРЕ СОСТАВЛЯЮЩИХ КОМПЛЕКСА МАРКЕТИНГА (MARKETING MIX)
A .” The four Ps” form the basis of the marketing mix. If you want to market a product successfully, you need to get this mix right. Match the’ Ps’ 1 to 4 to the definitions from a) to d). 1 Product a) the cost to the buyer of goods or services 2 Price b) informing customers about products and persuading them to buy them 3 Promotion c) where goods or services are available 4. Place d) goods or services that are sold
B. Read the text
Four consumers are talking about different products. Decide what four Ps each speaker is discussing: product, price, promotion,place.
C. Think of some products you have bought recently. Why did you buy them? Which of the four Ps influenced your decision to buy.
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