Ex.9. Write the appropriate word or phrase in the following spaces. Translate the sentences into Ukrainian.

1. The book could be a real ….

2. Soap, toothpaste, batteries and light bulbs are all … consumer goods.

3. You are welcome to examine … before buying.

4. Shops use … to attract customers.

5. This deal should be highly ….

6. Fashion goods have a short ….

7. These goods were … in France.

8. The popularity of home entertainment will be maintained with sales of … such as televisions and hi-fi equipment.

9. In Great Britain supermarkets sometimes sell top brands below cost as ….

10. Trained staff is trying … customers to spend far more.

11. Consumers buy a lot of … at Christmas time.

To persuade, brown goods, manufactured, impulse goods, product life cycle; profitable; loss leaders (2), the merchandise; fast-moving; money spinner.

 

 

Ex.10. These words are often confused:

to succeed – to manage – to cope

to succeed	– to accomplish a task or reach a goal; to do well in life
to manage	– to struggle but succeed at doing something
to cope	– to face difficulties and try to overcome them.

 

Complete these sentences using the correct form of one of the words above. Make sentences of your own to show that you understand the difference in their meaning.

1. She has … in business and is now a millionaire.

2. The test was difficult but he … to do well.

3. He … to carry the heavy suitcase into the house alone.

4. He … with the pain and finally got well again.

5. Unfortunately I didn’t … to pass the exam.

6. Not many of us … in achieving our ambitions.

7. If her business … she will become a rich woman.

8. He … in passing his final exam.

9. He can’t … with this difficult task, so he is going to ask you to help him.

10. She … to achieve good results in a short space of time.

 

Exercises in Comprehension

 

Ex.1. Answer the following questions:

1. What makes the business world?

2. How can a product be characterized?

3. What two general categories may products be grouped into?

4. What do we call such things as washing machines and refrigerators?

5. Can brown goods be also referred to as merchandise?

6. What are services?

7. If a product generates a lot of profit is it a money spinner or a loss leader?

8. What purposes is a loss leader used for?

9. Why must firms introduce new products?