To promote sthE.g.: Unless we promote Gaelic there won’t be a significant increase in speakers of Gaelic. 27. to raise someone's profile - increase the attention they get E.g.: The entire marketing team is trying to raise the author's profile. To reach a target To recruit sb syn.: to hire, to employ E.g.: We won't be recruiting again until next year. 30. to refer to sth - to describe sth, or to be about sth E.g.: Celtic usually refers to the culture and Gaelic to language 31. relevant - directly connected with and important to what is being discussed or considered syn.: appropriate, proper, related ant.: irrelevant, inappropriate, unrelated E.g.: Ignore that comment. It’s not relevant. relevant to ⇒ E.g.: How is that relevant to this discussion? 32. revival - the process of becoming active, successful, or popular again E.g.: Since 1970s there has been a revival in the Celtic culture and Gaelic language. 33. to run - to control and organise sth such as a business, organisation, or event To run classes syn.: to conduct classes Rural ant.: urban E.g.: People move from small rural communities to urban centres. 35. spokesperson - someone whose job is to officially represent an organisation, for example in dealing with journalists To survive survival ⇒ E.g.: In these jungle areas, every day is a fight for survival.
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