Tenfu.s business model.tea leaves production
POSITIONING BY PRODUCT ATTRIBUTES AND BENEFITS
POSITIONING BY PRICE/ QUALITY POSITIONING BY USE OR APPLICATION
POSITIONING BY PRODUCT CLASS POSITIONING BY PRODUCT USER POSITIONING BY COMPETITOR POSITIONING BY CULTURAL SYMBOLS An additional positioning strategy where in the cultural symbols are used to differentiate the brands. Examples would be Humara Bajaj, Tata Tea, Ronald McDonald. Each of these symbols has successfully differentiated the product it represents from competitors. Quality focus Tenfu employs different production models for its different product lines, with diverse combinations of self-production and outsourcing based on the company.s strengths and weaknesses as well as the technical barriers presented by different processing procedures. The company focuses on what it is best at: quality control. Tenfu.s business model.tea leaves production
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