| Year
| Semester
| Credits
| Academic hours per week
| Form of control
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| Contact hours
| IWS
| Overall
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| Lectures
| Seminars
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| Overall
| Incl.IWST
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Exam
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Teaching and Learning Outcomes
- Knowledge and understanding:
On completion of this module unit, students will have knowledge on:
§ Functions and place of the advertisement in the complex of marketing communication;
§ Peculiarities and types of advertising in tourism;
§ Regulations of advertising activities;
§ Planning of advertising budget;
§ Ways of national product advertising;
§ importance and ubiquity of advertising to tourism;
- Professional skills:
On completion of this module unit, students will be able to:
- appreciate advertising as an important element of the contemporary media and one that occurs across a range of media appearing in very different forms;
- analyse advertising activities of tourist enterprises and define the factors of influence on product promotion;
- appreciate how advertising is produced, displayed and received by different consumer in different circumstances;
evaluate the economical and communicational efficiency of advertising activities; - carry out the advertising campaign.
- Competences
Learning competence, students will be able to:
- Recognize their learning style orientation and are able to conduct studies independently and develop their learning strategies;
- capable of collaborative learning and sharing knowledge in teams and working communities;
- Plan, organize and develop their own actions.
Communicative and social competence, students will be able to:
- Function in the communicative and interactive situations typical of the field;
- capable of listening to others and communicating in writing, speech and visually using different communicative styles;
- understand the principles of group and teamwork and are able to work together with others in multidisciplinary teams;
- utilize information and communications technology at their work.
Development competence, students will be able to:
- retrieve and analyse information of their subject field, critically evaluate it and to perceive entities in a holistic way;
Business competence, students will be able to:
- analyse customer relationships from the point of view of service development;
- develop regional strengths and improve regional influence in tourism;
- can operate in, make use of and develop various kinds of networks;
Competence in service environments for tourism, students will be able to:
- can develop service environments and networks related to leisure and business travel;
- understands the significance of internationalization, globalization and different cultures for services and their development;
- can benefit from applying the characteristics of national cultures in developing tourism.
