II. Solve the puzzle
Fill in the puzzle with the verb forms of the nouns below
Lesson 3. Advertising Tips Warm up
a. A hair products company advertised new styling tongs with the name ‘Mist’. They sold well all over the world but were not a success in Germany. Why not? b. An electronics company produced a new vacuum cleaner and advertised it with the slogan, ‘Nothing sucks like (name of product)’. The vacuum sold well in English-speaking countries but not in America. Why not? c. A company selling nappies worldwide used the image of a stork delivering disposable nappies to expectant parents. The advert was a success in Europe and America but a failure in Japan. Why? Reading I. Read and translate the text. Discuss it with your partner.
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Discuss what you think was wrong with the following advertising campaigns.
