Task 1. Make the difference between the following words.
· Advertising is an uncountable noun and refers to the activity of telling customers about products and services, or the materials that companies use in general to do this, such as notices in magazines or newspapers: They do a lot of advertising on television.
· Advertisement is a countable noun. It refers to a particular piece of advertising, such as a notice or short film / movie about a particular product. In more informal language the words ad (BrE and AmE) and advert (BrE) are used: I am replying to your advertisement in the Guardian.
 I am replying to your advertising.
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Task 2. Practice reading the following words.
| 1. advertising [`ædvətaızıŋ] / [`ædvərtaızıŋ]
2. billiards[`bıljədz] / [`bıljərdz]
3. brevity[`brevəti]
4. comfort[`kAmpfət] / [`kAmpfərt]
5. descriptive[dı`skrıptıv]
6. dignified[`dıgnıfaıd]
7. doubt[daut]
8. entity[`entəti]
9. expert[`ekspə:t]
10. extent[ık`stent]
11. function[`fAŋ k ∫ən]
12. heard[hə:d]
13. industry[`ındəstri]
14. likened[`laık ə;nd]
| 15. lively[`laıvli]
16. luxury[`lAk∫ ə;ri] / [`lAgჳ ə;ri]
17. megaphone[`megəfəun]
18. to measure[`meჳə] / [`meჳər]
19. to persuade[pə`sweıd] / [pər`sweıd]
20. picturesque[ֽpıkt∫ə`resk]
21. potential[pə`tent∫əl]
22. punctuation[ֽpAŋ k t∫u`eı∫ən]
23. purely[`pjuəli] / [`pjurli]
24. purpose[`pə:pəs]
25. scientific[ֽsa ı;ən`tıfık]
26. throughout[θru`aut]
27. urban[`ə:b ə;n]
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Task 3. Read the text.
