Exercise 5. Fill the blanks with the appropriate words.1. _____ it! Tell all your friends about it! a) publicise; b) advertise. 2. The ______ his ideas have attracted has only deepened the tragedy. a) publicity; b) advertisement. 3."Without _____ there can be no public support, and without public support every nation must decay." (Benjamin Disraeli) a) publicity; b) advertisement. 4. The explosion in ______ space has not been matched by demand. a) advertising; b) publicity. 5. "It strikes me as bad manners for a magazine to accept one of my ______ and then attack it editorially – like inviting a man to dinner then spitting in his eye." (David Ogilvy) a) advertisement; b) advertisements. 6. There will be three new national radio networks, desperately seeking ____. a) advertisements; b) commercials. 7. The retailer needs to know the best time to _____ seasonal goods; e.g. camping equipment. a) publicise; b) advertise. 8. "Any ____ is good ____." a) advertisement... advertisement; b) advertising... advertising; c) publicity... publicity. 9. How are you going to ______ the performance? Posters, leaflets, a special newsletter? a) publicise; b) advertise. 10. They answered an _____ to cook lunches for visiting parties of Americans. a) advertisement; b) publicity. 11. "Live by ____, you'll probably die by _____." (Russell Baker) a) publicity... advertising; b) publicity... publicity; c) publicity... advertisement. 12. "Not at all funny," said the management. "An _____ will now replace the offending article". a) advertisement; b) publicity. 13. He described the arrests as a _____ stunt designed to appease the voters. a) publicity; b) advertising. 14. We’d be very grateful you could help to _____ "Breathe Easy" by displaying for distribution posters and leaflets. a) advertise; b) publicise. 15. All over Ireland, posters _____ pilgrim coach tours to Knock. a) publicise; b) advertise. 16. C & G was prosecuted for _____ displayed in branch windows at Exeter and Okehampton. a) advertising; b) advertisement. 17. They forced the withdrawal of a medical ____ which invited doctors to prescribe tranquillisers. a) advertisement; b) publicity. 18. Three major TV networks immediately cancelled his anti-smoking_______. a) publicity; b) commercials. 19. Little hard news has come out of the world's biggest _____ group since it put the division on the block. a) advertisement; b) advertising. 20. To me, that _____ is saying: Here's our make-up, have some. a) advertisement; b) publicity.
Exercise 6. Fill in the appropriate words: 1) ads; 2) ads; 3) advertise; 4) advertisement; 5) advertising; 6) advertising; 7) advertising; 8) an advertisement; 9) and; 10) commercials; 11) consumer; 12) in advertisements; 13) of; 14) of; 15) on the advertisement hoarding; 16) or; 17) our identity; 18) publicise; 19) publicity; 20) publicity; 21) social life; 22) the; 23) to; 24) to publicise; 25) with; 26) advertising. 1. Footballers a) _______ everything from double-glazing b)_______ Guinness on their shirts. 2. You might consider c)______ in local newspapers, magazines d)____ church journals. 3. Professional fundraisers utilize e)____ powerful medium of f) _____ in their national press. 4. The case received wide g)_______. 5. "Sixty percent h)________ the newspaper space may be filled i) _____, but that j)________ does not command sixty percent of the average reader's attention. We are inured to most of these advertisements and k)__________; they wash over us without even dampening the skin. We often do not stop to even read or watch the l)___________ at all, and when we do, they rarely penetrate or connect with our consciousness, let alone transform m)_______. True, we are all persuaded and seduced from time to time by these n)_______, encouraged to make irrational impulsive o)_____ choices. But that kind of persuasion and seduction is endemic to p)__________; we run across it constantly and develop mechanisms to filter it out q)________ fend it off." (Rodney A. Smolla). 6. Joint meetings were held in East London to r)_________ the benefits s)______ cooperative shopping. 7. "It has been found that the less t)_______ looks like an u) __________, and the more it looks like an editorial, the more readers stop, look and read. Therefore, study the graphics used by editors and imitate them. Study the graphics used v) __________, and avoid them." (David Ogilvy) 8. Sport is the perfect medium for w) ____. It guarantees record viewing figures in Italy. 9. The authors of the paper called a press conference x) ________ their findings. 10. Then she saw how the Oxo boy y) _______ smiled. (Mark Davies).
Exercise 7. Match the words from the text to their corresponding definitions: 1) product; 2) public relations; 3) publicity; 4) promotion; 5) product line; 6) product mix; 7) promotional mixer; 8) product offer; 9) product differentiation; 10) production goods. a) any physical good, service, or idea that satisfies a want or need; b) the attempt to create product perception in the minds of consumers that one product seems superior to others; c) a group of products that are physically similar or are intended for a similar market; d) the combination of products offered by a manufacturer; e) consists of all tangibles and intangibles that consumers evaluate when deciding whether or not to buy smth.; f) industrial goods such as grain and steel that enter into the final product; g) an attempt by marketers to persuade others to participate in an exchange relationship with them; h) the combination of tools marketers use to promote their products or services; i) any information about an individual, a product, or an organization that is distributed to the public through the media and that is not paid for or controlled by the sponsor; j) the management function that evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, and executes a program of action to earn public understanding and acceptance.
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