Ex.7. Look at the words and phrases in the box. Match them with the correct definition from the list below.
1. the business that deals with making, distributing and selling advertisements; 2. an independent firm that plans, produces and places advertising for its clients; 3. the various forms of communication through which advertising reaches its audience; 4. a book containing details of items for sale; 5. the place where a customer buys something; 6. an exhibition where companies in a particular industry display their products to potential buyers; 7. the contract between the client company and the advertising agency to develop an advertising campaign; 8. a statement of the client’s objectives; 9. a notice or message in a newspaper, or on a poster in a public place, or announcement on television or on the radio offering or asking for a product or service; 10. the feelings and opinions that a buyer has about a particular named product.
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