Key Vocabulary
Lead-in. 1) What do you understand by the word “marketing”? What do you already know about marketing? In pairs or small groups, summarize and discuss this information within 5 sentences. 2) Here are 5 definitions of marketing. Do you agree with all definitions? Which of them do you think is the most accurate? Give reasons for your choice. · Marketing is the term given to all the different activities intended to make and attract a profitable demand for a product. · Marketing means that you don’t have to worry about selling your product, because you know it satisfies a need. · Marketing is a company’s choice of what goods and services to offer, which is based on the goal of satisfying consumers’ needs. · Marketing is sale, production distribution, which is producer centred only. · Marketing is a general term used to describe all the various activities involved in transferring goods and services from producers to consumers.
Key Vocabulary 1) to put smth on the market 2) marketing 3) a customer 4) a service 5) to benefit (from) 6) recruitment 7) to acquire 8) economy 9) advertising 10) to convince (smb of smth/to do smth) 11) sustainable competitive advantage (SCA) 12) to execute 13) to compete 14) to meet smb’s expectations and desires 15) promotion 16) distribution 17) branding 18) retailing 19) a transaction 20) to have an impact (on)
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