Comprehension Check
1) According to the text and your own common knowledge, which of these diagrams/charts best illustrates a company that has adopted the marketing concept? Explain your choice.
A B
2) Refer closely to the article and answer the following questions: a) What is the difference between strategic and operational marketing? b) What are the most important elements of marketing? c) What are the two major factors of marketing? Do you agree with the idea suggested? d) What is ‘marketing mix’? e) What does ‘sustainable competitive advantage’ mean? Suggest some examples from reality.
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C D
