Lead-in. 1) In pairs, discuss the following questions:
1) In pairs, discuss the following questions: a) What is promotion in general terms? Can you suggest what is the role of promotion as a part of marketing? b) What may be promoted? c) Have you ever tried to promote something? Do you consider it difficult? Useful? d) Can a company do without promotion? Why?
2) What do companies do to promote their goods and services? In small groups, think over and make a list of possible means and ways of sales promotion. Point out their advantages and disadvantages (if there are any). Add your arguments and examples. Make use of the following expressions: The first point to make is that … The next point is that … Initially … The way I see it … From what I know … It`s absolutely true that … If I remember correctly … Key Vocabulary 1) target customers/audience 2) rebates 3) a product life cycle 4) to require hands-on demonstration 5) to get rapid feedback on the results of promotions 6) to be a cure for 7) maturity 8) to focus on short-term results 9) in the short term 10) to milk Consult a dictionary and write out the transcription and Russian equivalents of these words. Then practice reading them. Make 3-5 sentences of your own with the words (groups of words) from the Key Vocabulary. Reading
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