Complete the crossword with the words from the key vocabulary and both texts.

 

Across

1. a deduction from the full amount of a price or debt, as in return for prompt payment or to a special group of customers;

2. a motivating influence; stimulus;

3. the desirability of a thing, often in respect of some property such as usefulness or exchangeability: worth, merit, or importance;

4. encouragement of the sale by advertising or securing financial support;

6. a commission or instruction to produce or supply something in return for payment;

8. a business owner who buys and sells goods on a large scale;

 

Down

5. a detachable part of a ticket or advertisement entitling the holder to a discount, free gift, etc;

7. the act or an instance of trying or proving; test or experiment.

3) Read the second part of the text about and fulfil the following tasks:

A) Say which of the given techniques of consumer and trade promotion you think are the most crucial for a successful business. Support your ideas with explanation and examples.

B) Think of 4-5 questions (for each paragraph) on the contents of the text, then let your partner answer them.