Comprehension Check. Reread the first paragraph and give a possible definition for sales promotion.
Reread the first paragraph and give a possible definition for sales promotion. 2) Refer closely to the article and answer the following questions: a) What are the three different audiences businesses can target sales promotions at? b) What is the difference between sales promotions and some other components of the marketing strategy, such as advertising, publicity, and personal selling? c) What are the reasons for the growth of sales promotion in recent years? d) May there be any negative consequences of sales promotion? 3) Find the words in the text which mean the following: a) the return b) the four stages (introduction, growth, maturity, and decline) into one of which the sales of a product fall during its market life c) a standard by which something can be judged or decided d) test or experiment e) a particular long-term plan for success, esp. in business or politics f) a refund of a fraction of the amount payable or paid, as for goods purchased in quantity; discount
Vocabulary Development Fill in the table for the words of the key vocabulary and some new words from the text (10-12 items). The example is given to you.
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