Lead-in.

1) What is the role of advertising in business? In our everyday life? In small groups, discuss which of the following claims you agree with. Explain your choice.

a) Advertising is essential for business, especially for launching new consumer goods.

b) Advertising raises prices.

c) A large reduction of advertising would decrease sales.

d) Advertising often makes people purchase what they don’t need and want.

e) Advertising doesn’t give a true-to-life picture of a product.

 

2) Comment on the following quotations: “Advertising is the greatest art form of the twentieth century.” (Marshall McLuhan, Canadian author) and "Half the money I spend on advertising is wasted; the trouble is, I don't know which half."; (John Wanamaker, father of modern advertising)

 

Key Vocabulary

1) advertising

2) a medium, media

3) product placement

4) to underwrite

5) an advertisement (ad)

6) public service announcements

7) to exceed

8) spam

9) target audience

10) a brand image

11) to generate positive publicity

12) overt and covert

13) subliminal

14) controversy

15) commercials

16) a slogan

Consult a dictionary and write out the transcription and Russian equivalents of these words. Then practice reading them.

Make 3-5 sentences of your own with the words (groups of words) from the Key Vocabulary.