III CHECK AND IMPROVE YOUR VOCABULARY SKILLS

1 Guess the words by their definitions:

desire or readiness to buy

to get advantage or profit

to place

to appear

money for which something is sold or bought

manners shown to other people

workers

person who buys

planning operations

making known to people

 

(to benefit, demand, behavior, advertising, to emerge, customer, labor force, price, strategy, to locate)

 

Choose a proper derivative to fill in the blanks in the sentences below.

1 The fewer sellers, the higher ___________ (priceless, prices, price-list).

2 Society gets ____________ from marketing(beneficial, benefits, beneficent.

3 _______________ grew across most industries and organizations(competitive, competitor, competition).

4 Then an organization should __________ the process of developing and marketing products and services(initiative, initiative, initiate).

5 The most important information for market __________________

(participation, part, party, participants) is price.

 

Complete the sentences.

1 The development of marketing was in large part motivated by the need to analyze and study in greater detail.......

2 Before the 1950s companies were led by............ philosophy.

3 The key factor in........is understanding the needs of customers.

4 The best way to define marketing is to have an orientation............. on customers.

5 Product distribution systems offer access to products to..........................