Mark the following statements true or false.
1 Marketing appeared because the relationships between sellers and buyers needed special investigation. 2. The sellers needed marketing more than customers. 3 In the first half of the 20th century a new marketing strategy was adopted. 4 Competition stimulated the development of marketing. 5 The basic concept of marketing is to make customers buy as much as possible. 6 All definitions of marketing are focused on customer’s needs. 7 As for products, marketing deals mostly with the selling strategies. 8 Marketing is mistakenly thought a social factor because it is a big organizational and business factor. 9 Marketing results in higher living standards.
Answer the questions. 1 How is marketing related to other components of business and economics? 2 What philosophy was popular in business before the 1950s.? 3 What caused the appearance and development of marketing? 4 What is the key concept of marketing? 5 What strategies and concepts of marketing can lead the companies to success? 6 What are marketing functions? 7 Why is distribution important in marketing? 8 What is the role of information in marketing? 9 What does marketing promotion include? 10 How can customers benefit from marketing?
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