I. Development

At this stage, the project’s producer finds a story, which may come from a book, play, another film, it may be a true story, original idea, etc. After identifying a theme or underlying message, the producer works with writers to prepare a synopsis. Then they produce a step outline, which breaks the story down into one-paragraph scenes that concentrate on dramatic structure.

The producer and screenwriter prepare a film pitch or treatment, and present it to potential

financiers. If the pitch is successful or the treatment is approved, a major film studio, film council, or independent investors offer financial backing. Next, a screenwriter writes a screenpla y over a period of several months. A film distributor may be contacted at an early stage to assess the likely market and potential financial success of the film.

The parties involved negotiate a deal and sign contracts. Once all parties have met and the deal has been made, the film may proceed into the pre-production period. By this stage, the film should have a clearly defined marketing strategy and target audience.

 

to identify the underlying message – определить основную идею

to prepare a synopsis – разработать синопсис, подготовить краткую сценарную заявку

step outline / beat sheet – синопсис, “поэпизодник”

film pitch – конспективная устная презентация будущего фильма

treatment – сценарная заявка

to approve – утвердить

film council – государственная организация (под разными названиями) в ряде стран, осуществляющая государственную поддержку кинопроизводства

financial backing – финансовая поддержка

film distributor – кинопрокатная компания

to assess the likely market and potential financial success – оценить вероятного потребителя и возможную прибыль

the parties involved – заинтересованные стороны

to negotiate a deal – вести переговоры по сделке

to sign а contract – подписать контракт

marketing strategy – маркетинговая стратегия

target audience – целевая аудитория