Part 2 Marketing the Product
1. Identify the total market for your product or service. To whom are you targeting your product or service? (describe the consumer group(s) considering age, gender, education, location, income level, social class and occupation, etc.). 2. Tell how you are going to promote your product (TV commercials, ads in newspapers/on transport, billboards, ….) What is the product’s slogan? 3. Tell where you are going to market your product (consider supermarkets, direct mail, catalogues, telemarketing, coupons...) 4. Tell how much the product costs and how it compares to the competition. What are your selling terms (cash or credit//discounts)?
While preparing presentation, consider the following table describing buying motives:
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