B. Complete the sentencesUse an appropriate word from the box to complete each sentence.
1. The SWOT analysis is an extremely useful (1) _______ for understanding and decision-making for all sorts of situations in (2) ________. 2. SWOT is an acronym for (3) ___________. 3. The SWOT analysis headings provide a good (4) ________ for reviewing strategy, position and direction of a company or business preposition, or any other idea. 4. Completing a SWOT analysis is very simple and a good subject for (5) ________. 5. SWOT analysis also works well in (6) __________. 6. You can use SWOT analysis for business (7) __________, strategic (8) _________, competitor (9) ________, marketing, business and product (10) _________ and research (11) _________. 7. You can also use SWOT analysis exercises for (12) _____________.
C. Russian-English translation Translate these sentences from Russian into English. 1. Пять лет назад LEGO Group была на грани банкротства. 2. Многие инновации (тематические парки, Clikits – наборы бижутерии для девочек «сделай сам», фигурки героев популярного телесериала Galidor) оказались неприбыльными или потерпели фиаско у покупателей. 3. Однако в 2008 году, когда на рынке игрушек наблюдается спад, доходы и прибыль LEGO выросли на 19% и 30% соответственно. 4. Для выхода из кризиса компания внедрила новую схему стратегически скоординированной работы над инновациями. 5. Руководители LEGO рассматривают весь спектр возможных инноваций – не только новые продукты, но и ценовую политику, развитие потребительских сообществ, бизнес-процессы и каналы выхода на рынок, - каждое из этих направлений может стать мощным фактором для развития. 6. Компания распределяет ответственность за инновационный процесс между четырьмя рабочими группами, каждая из которых предлагает свой тип инновационнности.
D. Prepositions Complete the story with appropriate prepositions. Sometimes no preposition is needed. 1. On vacation in Kenya, a buyer with IBM heard (1) ________ a small new factory and called (2) _________ a salesman. 2. She asked (3) _________ the salesman if his components conformed (4) _______ American norms. 3. She insisted (5) ________ seeing the workshop and commented (6) _________ the poor working conditions. 4. Nevertheless, the salesman succeeded (7) ________ convincing her to consent (8) _______ a trial order. 5. He told (9) ______ the buyer that she could rely (10) _______ him to organize everything. 6. She returned to the US, looking forward (11) _______ receiving the components, but after several weeks she had heard northing (12) _______ Kenya. 7. Eventually she rang (13) _______ the factory and complained (14) _______ the manager. 8. The manager apologized politely (15) _______ the delay, but explained that he was still waiting (16) ______ a report on the new customer’s credit worthiness.
E. English-Russian translation Translate these sentences from English into Russian. 1. Innovative economy is a type of economy in which the report is created not for the account of production of goods (industrial economy) and for the account of concentration of the financial centers. 2. The innovative economy allows generating a superfluous stream of innovation, constantly setting the following lath in technological competition. 3. Some researches think that for the majority of the developed countries in the modern world innovative economy (the economy of knowledge, intellectual economy etc.) provides the world economic superiority of the country which embodies it. 4. Now development of innovative economy was included into the agenda of leaders of many developed countries (the USA, Finland, Israel, Sweden etc.). 5. The innovative economy is characterized by following base principles: replacement of capitals, redundancy, and a competition, initiation of the new markets and the principle of a variety of the markets. 6. For development of innovative economy and stimulation of process of formation of the new markets it is necessary to create a special innovative infrastructure and institutes of support of innovative process.
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