Глава 7. 2. “P&G Sets S5B Clariol Deal”, CNN.com, May 21, 2001, www.cnn.corn/2001/business/05/21/clariol
1- Личное общение с д-ром Арвиндом Рангасвами, июль 2001. 2. “P&G Sets S5B Clariol Deal”, CNN.com, May 21, 2001, www.cnn.corn/2001/business/05/21/clariol 3. Stephanie N. Mehta, “Cisco Fractures Its Own Fairv Tale”, Fortune, May 14, 2001, p. 104-112. 4. “Downturn in Fast-Forward”, Business Week, February 19, 2001, p. 32+. 5. cm. David B. Whitlark, Michael D. Geurts, and Michael J. Swenson, “New Product Forecasting with a Purchase Intention Survey”, Journal of Business Forecasting 12, Fall 1993,p.18-21. 6. Gary L. Lilien and Arvind Rangaswamy, Marketing Engineering (Reading, MA: Addison-Wesley, 1998), p. 195-200. 7. Andy Hemmer, “Entrepreneurs Clean Up”, Cincinnati Business Courier, may 28, 2001, Cincinnati, bcentral.com/cincinnati/stories/2001/05/28/smallbl.html. 8. Russ Banhain, “The Revolution in Planning”, CFO, August 1999, p. 47+. 9. John Sawhill and David Williamson, “Measuring What Matters in Nonprofits”, McKinsey Quarterly, 2001, no. 2,www.rnckinseyquarterly. coit^ Sean Madigan, “War Stories”, Washington BusinessJournal, January 11,2002, Washington,bcentral.com/washington/stories/2002/01/14/story 2.html. 10. Christopher Ittncr and David Larcker, “Non-Financial Performance Measures: What Works and What Doesn’t”, Wharton Knowledge, October 16, 2000, knowledge.wharton.upenn.edu/articles.cfm?catid=l&articleid=279. 11. Ittner and Larcker, “Non-Financial Performance Measures: What Works and What Doesn’t”. 12. Cliff Edwards, “Intel: Can CEO Craig Barrett Reverse This Slide?” Business Week, October 15, 2001, p. 80-90; Janice Revell, “The Price Is not Always Right”, Fortune, May 14, 2001, p. 240; John G. Spooner, “Intel Preparing New Mobile Chips”, CNET News.com, January 18, 2002, news. corn. com/2100-1040-818827.html 13. Kate Maddox, “Marketers Tie Value to Bottom Line”, B to B, April 2, 2001, p. 1 +; Wylie Wong, “NTT Joins Web Services Directory Effort”, CNETNen’s.com, January 17, 2002,news.corn.corn/2100-1001-817566.html 14. Maddox, “Marketers Tie Value to Bottom Line”, p. 1+. 15. “Empire Builders: Monica Luechtcfeld”, Business Week, May 14, 2001, EB28-29; Maddox, “Marketers Tie Value to Bottom Line”, p. 1+. 16. Shirley Siluk Gregory, “New DigiMine Tool Digs in to Marketing Analysis”, CRM Daily.corn, February 26, 2001, www. crmdaily. corn/peri/story/?id=7744 17. Ittner and Larcker, “Noil-Financial Performance Measures: What Works and What Doesn’t”. 18. “Downturn in Fast-Forward”, Business Week, p. 32^. 19. Dan Brekke, “The Future Is Now — or Never”, New York Times Magazine,)amiarv 23, 2000,p.30-33. Глава 8 1. Личное общение с д-ром Гэри Л. Лилиен, июнь 2001. 2. Troy Wolverton, “Etoys Reopens for Business As KB Unit”, CNETNevs.com, October 17, 2001, news. cnet. corn/news/0-10 07-200-755957 7.html Michael Mahoney andJon W^eisman, “The Last Days ofeToys”. E-Commerce Times, March 7, 2001,www.ecomrnercetirnes.corn/per I/printer/7978 3. Claudia H. Deutsch,”... And to Pcnny-Pinching Wizardry”, New York Times, May 6, 2001, sec. 3, 1, 14; “Social Responsibility: Leadership, Examples”, Business for Social Responsibility (n.d.), www.bsr. org; “Xerox Seeks $500 Million in Note Placement”, Reuters, January 7, 2002, news. corn. com/2110-1001-802170.html 4. Kevin J. Clancy and Peter C. Krieg, Counter-Intuitive Marketing (New York: Free Press, 2000), p. 298, 299. 5. Chris Nelder, “Social Assessment”, Better World ‘Zine, (n.d.), www.betterworld.com/BWZ/9604/cover 1-1.htm 6. “Social Responsibility: Leadership, Examples”, Business for Social Responsibility (n.d.), www. bsr. org. 7. Michael Mahoney, “Net Appliance ‘Audrey’ Sacked after Five Months”, E-Commerce Times, March 22, 2001, www. ecornrnercetirnes. corn/per I/printer/836 2 8. Keith Regan, “Netccntives, HealthCcntral Seek Bankruptcy Protection”, E-Commerce Times, October 10, 2001, ecommercetimes. corn/per 1/story /?id= 1406 8; Steven Musil, “Buy.coin Wins Financial Rescue”, CNET Nev’s.com, August 23, 2001. news.cnet.com/news/0-1007-200-6958495.htrnl; Elizabeth Blakey, “Survivors of the E-Commerce ‘Death-Watch’”, E-Commerce Times, June 4, 2001, www. ecornrnercetimes. corn/ peri /story/10212. htrni Sergio G. Non, “The Starting Line: Falling Techs Turn to Buyouts”, CNET News.com, December 5, 2001, news.corn.corn/2100-12-276588.html 9. Russ Banham, “The Revolution in Planning”, CFO. August 1999, p. 47+. 10. Chris Isidore, “GM Pay Sales Edge Up”, CNNjn.com, June 1, 2001, cnnfn.cnn.corn/2001/06/01/companies/autosaIes/index.htra 11. “Merrill’s Profit Slumps 52% on Drop in Equity Trading, Soaring Expenses”, Wall Street Journal, October 18, 2001, interac- tive.wsj.corn/articles/SBl003409681239405800.htm 12. “PanAmSat Develops Contingency Plan in Wake of Satellite Problem”. S{)ace\’!e!cs News, October 2, 2000. www. spaceviews.corn/2000,/10/02 a.html
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