Structure of Department
Figure 1 Structure of Department Main objectives till 2018: • To increase recognition of a brand Sberbank to the 3rd place • To create perception of Sberbank as reliable, modern, fashionable bank • To increase number of appeals to bank. Attendance of the site – 200 000 in a month • Quantity of calls to call – the center – 100 000 in a month • Introduction of programs of loyalty • To increase quality of service to 9,5 • Creation of the Center of competence for research of markets/competitors. I did practical training in department of marketing communications. Main objectives and functionality of this department it: • Positioning of a brand «Sberbank» • The communication plan of activities for all Business stry • Development and production of advertising campaigns and creative materials • Media planning • BTL & events • Production of polygraphs, souvenir products • Trade marketing, branding of a branch network.
Figure 2 – marketing communications - the basic concepts
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Marketing communications – the basic concepts
