Exercise 6. Fill in the blanks.

1. Some commercial _____ media include: billboards, ____ flyers, radio, cinema and television ads.

a) adverts/print;

b) advertising/printed;

c) advertisements/printing.

2...... web banners, ____, bus stop benches, magazines, newspapers, ____ criers, sides of buses, taxicab doors and roof mounts,.....

a) skywrite/towns;

b) skywritten/town;

c) skywriting/town.

3...... musical stage shows, elastic bands ___ disposable diapers, stickers on apples ___ supermarkets, the opening section of streaming audio and video, and the backs ____ event tickets.

a) on/in/of;

b) at/at/off;

c) from/into/under.

4. Any place an "identified" sponsor pays to ____ their message through ___ medium is ____.

a) delivered/the/advertised;

 

b) deliver/a/advertising;

c) delivering/an/adverts.

5. Covert advertising embedded ____ other entertainment media is ___ as product placement.

a) on/know;

b) at/known;

c) in/known.

 

6. The TV commercial is generally ____ the most effective ____-market advertising format....

a) consider/massive;

b) considered/mass;

c) considering/masses.

7..... and this is reflected by the ____ prices TV networks charge for commercial airtime ____ popular TV events.

a) high/during;

b) big/for;

c) large/since.

8. The ____ US Super Bowl football game is known as much for its ____ advertisements as for the game itself,....

a) every year/commercials;

b) annually/commerce;

c) annual/commercial.

9..... and the average cost of a ____ thirty-second TV spot ___ this game has reached $2.3 million (as of 2004).

a) one/for;

b) single/during;

c) unique/since.

10. A brand franchise _____________ to a greater or lesser degree depending on product and market.

a) would be accomplished;

b) will have been effected;

c) can be established.

11. In Texas, for example, ______________ to hear people refer to any soft drink as a Coke.....

a) it is common things;

b) weren't usual times;

c) were uncommon.

12.... regardless of whether ___________ by Coca-Cola or not (more accurate terms would be 'cola' or 'soda').

a) they have actual productions;

b) it is actually produced;

c) these are actual facts.

13. A legal risk of the brand franchise is that the name _____ so widely accepted…

a) can become;

b) is becoming;

c) may have had become.

14..... that it becomes a ______________,.....

a) general terminology;

b) generic term;

c) general kind of full term.

15..... and _____________________. Examples include "escalator", "aspirin" and "mimeograph".

a) lost trading protection;

b) loses trademark protection;

c) losses of trading.

16. _________________ short or long term increases in sales,...

a) some more aims are;

b) other objectives include;

c) more targets have.

17.... market share, awareness, _______, and image improvement.

a) product information;

b) production data;

c) produce info.