Exercise 7. Fill in the necessary article. Some commercial advertising media include: billboards, printed flyers, radio, cinema and television ads

Some commercial advertising media include: billboards, printed flyers, radio, cinema and television ads, web banners, skywriting, bus stop benches, magazines, newspapers, town criers, sides of buses, taxicab doors and roof mounts, musical stage shows, elastic bands on disposable diapers, stickers on apples in supermarkets, a)___ opening section of streaming audio and video, and b)_____backs of event tickets. Any place c)______"identified" sponsor pays to deliver their message through d)_____medium is advertising. Covert advertising embedded in other entertainment media is known as product placement.

e)_____TV commercial is generally considered f)_____most effective mass-market advertising format and this is reflected by g)_____high prices TV networks charge for commercial airtime during popular TV events.

h)_______annual US Super Bowl football game is known as much for its commercial advertisements as for i)_____game itself, and j)_____average cost of k)_____single thirty-second TV spot during this game has reached $2.3 million (as of 2004).

Module 6

Exercise 1. Translate the following words.

To pin down the meaning, vague words, excellence, to define, selling points, durability, craftsmanship, dependability, virtue, manufactured goods.

Exercise 2. Read and translate the following text.