Exercise 3. Answer the questions.

1. What goods and brands are known across borders?

2. Are the marketing strategy and ad campaign of such goods different or the same in different countries?

3. Can you give examples of products, which have standardized marketing campaigns?

4. What advertisements are used in global marketing?

5. Do global media help to create a global market?

6. Does international travel promote global marketing?

7. Is a standardized approach suitable for marketing unprocessed food?

8. What strategies are usually used for this kind of product?

9. What variations in advertising the product may be observed in different countries?

10. How does advertising in Asia differ from that in Europe?

11. Should ads reflect local culture?

12. Do you think that foreign commercials may lead to the colonization of local culture?

13. In what way do you think TV contributes to a global market?

14. How will these new developments affect the new global market?

15. What age group often is the target of global marketing?

16. As this market grows older do you think it will continue to have uniform tastes?

17. Why don't the companies try to market to the older generations?

18. Has your government tried to restrict any advertising campaigns?

19. Do you think global marketing and advertising can affect local culture? If so how?

20. Do you think local culture can be expressed in advertising? If so, how?