Exercise 3. Answer the questions. 1. Why is it difficult to define the word quality?

1. Why is it difficult to define the word quality?

2. What does this word mean to different people?

3. Why does the meaning of this word change over the years?

4. What points were emphasized in the ad of 1897?

5. What points are emphasized now?

 

Exercise 4. Scan the text and find the endings of the following sentences.

1. A Pink Floyd album may...

2. The selling points which are stressed...

3. Yet another problem is that...

4. Advertisers stress the point...

5. Things which you think have quality...

6. Cheapness may be emphasized...

 

Exercise 5. Put the following sentences into the order according to the text.

1. Advertisers stress the points which they think sell quality.

2. Quality is an abstract word.

3. Most things are now mass-produced.

4. The word quality may mean different things to different people.

5. There may be three definitions of quality for three different things.

 

Exercise 6. Ask questions about the words written in italics.

1. Quality is hard to define because it can be such a subjective word.

2. Even the dictionary finds it difficult to pin down the meaning of the word quality.

3. Things which you think have quality may not be seen in the same way by older people.

4. Both ads advertise clothes for men.

5. Your friend may consider that the same album is a waste of good money.