With a partner choose two of the advertisements to read more closely. Answer these questions on style.
a. Which of these words would best describe the style? (More than one is possible.) Why have the adverts used this particular style?
b. How many exclamation marks are there? Why are they used? c. Find two or three examples of ellipsis. Why is this feature so common? d. Are the sentences long or short or a mixture? Which do you think are the most effective in advertisements? Read through all three advertisements. Note the key phrases in the chart below that illustrate the features listed on the left.
Work individually. For each statement, put a tick in the column which most accurately reflects your opinion. Agree Disagree It depends Don’t
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