To meet customers’ needs a business must develop the right (1) … to satisfy them, charge the right (2) …, get the goods to the right (3) … and make the existence of the goods known through effective (4) ….
| beneficial misleading blatant brainwash implicit
catchy jingles exploit ubiquitous
bombard watchdog informative subtle
| |
B
Modern advertisements contain hidden messages. (1) … in the advertisement showing the pretty girl in the new car or the smiling children round the packet of washing powder is the message that if we buy the product, we also achieve success and happiness. It is a (2) … approach since it seeks to (3) … our secret dreams, and it is inescapable since advertising is (4) …. Giant street hoardings and (5) … on television (6) … us from all sides. They (7) … us into believing that we can realise our ambitions quickly and easily. On the other hand, defenders of advertising say that it is (8) …. Advertising is (9) …. Advertisements tell us about useful new products. They brighten our lives with colour and music. They increase demand, stimulate industry and so keep prices down. Whether for or against advertising, most people would agree that some kind of (10) … body, appointed by the government or by the advertising industry itself, is necessary to maintain standards of honesty and to discourage the more (11) … types of (12) … advertisements.
