Appendix 4.The market growth potential - PEST ANALYSIS
P olitical ü Strict Employment Law, such as Equality ACT 2010, European Works Council Directive 2009/38/EC ü UK Broadcasting Authority has relaxed the application of TV broadcasting regulation that all legal entities can apply for TV license in UK. ü TV broadcast company which commissioned the program in the first place own the IPRs for initial broadcast and repeat broadcast in the home geographical region. ü Indies usually owns all (or part) of the IPRs for sales made to TV production companies elsewhere in the world. Economic ü The need to reduce costs and make programmes within budget ü Reduced advertising revenue for broadcasting companies resulted in lower commissioning revenues to TV production companies such as VYP ü Reduced fees for re-comissioned programmes ü Higher commissioned revenue from broadcasting company for programmes to be transmited in “Peak” viewing time ü Deceasing commission revenue exist in the industry ü VYP has experienced growing revenue for international sales. S ocial ü Changes in tastes for programmes ü Changing trends in entertainment with greater viewers involvement ü Renewed interest for documentary programmes in Peak viewing time, viewers appeal to computer graphics which are used within documentary programmes ü Interest for drama series ü Demand from foreign broadcast companies for transmitting programmes made by independent production companies such as VYP ü Popularity of he US-made programs T echnological ü Need to update technology on a regular basis such as computer graphic package ü Use of technology to make people involved in programmes (i.e. send sms during the entertainment programme) ü More satellite and cable TV are adopted in the UK families ü VYP can’t fully equip itself to make TV programs at its own
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