REFERENCESBARNARD, NEIL, and ANDREW EHRENBERG. "Advertising: Strongly Persuasive or Nudging?" Journal of Advertising Research 37, 1 (1997): 21-31. EHRENBERG, ANDREW, NEIL BARNARD, RACHEL KENNEDY, and HELEN BLOOM. "Brand Advertising and Creative Publicity." Journal of Advertising Research 42, 4 (2002): 7-18. HUNT, MORTON. The Universe Within. New York: Simon & Schuster, 1982. KANDEL, ERIC R. "From Nerve Cells to Cognition: The Internal Cellular Representation Required for Perception and Action." In Principles of Neural Sciences, Eric R. Kandel, James H. Schwartz, and Thomas M. Jessell, eds. New York: McGraw-Hill, 2000. -----, IRVING KUPFERMANN, and SUSAN IVERSEN. "Learning and Memory." In Principles of Neural Sciences, Eric R. Kandel, James H. Schwartz, and Thomas M. Jessell, eds. New York: McGraw-Hill, 2000. WEILBACHER, WILLIAM M. Brand Marketing. Lincolnwood, IL: NTC Business Books, 1993. ~~~~~~~~ By William M. Weilbacher, Bismark Corporation WILLIAM M. WEILBACHER is president of Bismark Corporation, a marketing and advertising consultancy that he founded in 1979. Prior to that, he held executive positions at Dancer-Fitzgerald-Sample, McCaffrey & McCall, and Jack Tinker and Partners advertising agencies. He is the author of 20 books dealing with advertising and marketing topics, most recently Brand Marketing (1993,NTC Business Books). He is past president of The Market Research Council and past chairman of the Technical Committee of the Advertising Research Foundation. Copyright of Journal of Advertising Research is the property of World Advertising Research Center Limited and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use.
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