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Task 18. Imagine that you work as a trainee at the marketing department of a publishing group. They are going to open a new company in Australia that will publish magazines, books, leaflets and other materials for baking industry. All the trainees are given the task to create this new company’s logo. So, it’s your chance to become a permanent employee! (You have 5 minutes for this task). Task 19. Role-play. Work in groups of three or four. A publishing company «Nova knyga» is facing some problems connected with the clients' number fall. So they decided to hire a marketing company to help them to attract more clients and to increase the number of sales (sales level). The marketing company they hired made the following suggestions in this situation. · Identify a target market whose needs are not currently being met, not being satisfactory or even recognized. · Think about or find competitive offerings of other publishing companies. You may «borrow» some ideas from them. · Actionable solution: reduce you prices, offer some discounts, complete orders in shorter times. Which suggestions do you think are reasonable? Which are not? Why? Think of any other suggestions you can come up with (You have 15 minutes for this task). Task 20. Let’s check your home assignment Tasks 1-5 from the Workbook. Task 21. Role play. Work in groups of four-five. Imagine that you are a small marketing team that is searching for a new job offer. A small Russian company that offers individually designed paper production from very famous designers is now looking for a marketing team to work out a new advertising campaign for them in Ukraine. This firm is choosing between the two teams. So, let the best win! Your task is to decide which methods of advertising your team would choose and why? Don't forget about the budget of the company. After 5 minutes of discussion (After a five-minutes’ discussion) one member of each marketing team will give a short presentation. Presenters should be asked additional questions by the students of the opposite team and representatives of the Russian company when their presentations are over (You have 15 minutes for this task).
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