Bookpal Australia Ltd.

Do you want to get your book published? Most publishers nowadays only accept 1) __________________. So there are practically no chances of you getting published. The good news is there is an alternative. That 2)_____________ is “Self-publishing”. Now self-publishing is not a bed of roses either. The whole publishing process is so complicated, it will cause you 3) __________________.

That’s why you need Bookpal, we provide you with an easy, one stop place to get tour book published. All you have to do is 4)______________________… and Voila! We do all the hard work to make you a published author! I will explain the 5) ________________ that make Bookpal different…

Firstly, Bookpal has the widest 6) ___________________ out of any self-publishing company in the world!

Secondly, because publishing a book can be a daunting task, you will have a 7)___________________ guide you through the publishing process.

Thirdly, Bookpal is the only self-publishing company in the world that can offer to our unique “Guaranteed Amazon Bestseller” service.

Finally, Bookpal has something none of our competitors’ even dare think about… we have a Money Back Guarantee 8) ________________. Any time before your book gets approved by you to go to print, if you feel we have not kept any of our promises, you will be entitled to a 9) _____________________, depending on the service you have chosen. To date, we have less than a 1,5% refund rate… which goes to show the 10) _______________.

 

Task 14. You have heard that the distribution network of Bookpal covers over 27,000 bookstores across different countries. Name as many countries as possible that were mentioned on the tape (You have 5 minutes for the task).

Task 15. Having watched the video you find out some information about “BookPal” company. Look at the advertisement below that was put on the billboard. Do you think that such a marketing strategy is good for the company taking into consideration the information that you know about this company from the video? Explain your answer. (You have 5 minutes for the task)

Task 16. Look at the following advertisements of four different publishing companies. Analyse the ad in terms of brand equity and possible persuasion and other concepts touched upon in the textbook. Imagine that you are looking for services of a publishing company. Which one would you choose? Why? (You have 5 minutes for this task).

a) Bookpal (Australian publishing Company)

 

b) York Publishing Services Ltd.

 

c) “Interga”

 

 

d) Macmillan Publishing Group

Task 17. A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.

Look at logos of different publishing companies. Give your understanding of each of them. Why do you think they have chosen such logos. Guess what kind of literature they publish as well as their target audience (You have 5 minutes for this task).